The strategic partnership and funding round will help Adimo scale its commerce media solutions.
"While many in the industry have been focused on retail media, commerce media has established itself as a growing, yet largely untapped opportunity. In today's unstable economy, brands need to ensure ads don't just build awareness, but also drive performance. FPC's investment and extensive network will support us in meeting increasing demand for commerce media solutions, help brands create better ad experiences, and deliver improved return on investment. We're dedicated to helping brands #makeitshoppable."
The pre-seed round was led by Gradient Ventures to support ongoing product development.
"We didn't understand why booking a holiday or buying a book online had better usability than buying a home for several hundred thousand pounds. We've set out to give home-buyers the fantastic experience they deserve, by giving them a suite of tools to help every step of the way."
The funding round was led by David Little and coincides with the appointment of Matthew Cook as chairman.
"As the industry grapples with shorter settlement cycles and maintains a strong focus on reducing transactional costs and friction, this is an exciting time to be joining SSimple. Accurate, authenticated, and timely SSIs have long been a consistent challenge, hindering the realisation of a fully straight-through-processing (STP) vision within the industry. This hindrance has been exacerbated by error-prone manual processes and costly, outdated legacy platforms. Leveraging SSImple’s innovative SaaS approach, we present a cost-efficient effective and readily implementable solution across multiple asset classes for the 21st century, with the goal being to transform this vision into reality."
The pre-seed round was co-led by QVentures, Blackwood, and Ferdinand Ahorner.
"I think it’s extremely important for platforms like PROSPECT 100 to exist. There’s so much talent hidden in our world, it’s great seeing people like PROSPECT 100 giving a platform for them to be noticed,"
Sony Innovation Fund backs London interactive entertainment studio Scriptic in second seed close.
"Scriptic is emerging as a front-runner in the future of interactive entertainment, and we are excited to be partnering with the team for the next chapter of their growth journey in an area where we see tremendous opportunity. Scriptic’s highly scalable, efficient and sophisticated mobile-first approach pushes the boundaries of interactive content, and we believe the company’s UGC offering has the potential to take this further by empowering the creativity of millions of everyday storytellers."
