The Wiltshire-based data analytics firm has raised £2m from BGF to expand its digital platform.
"People recognise the value of their personal data but they also have concerns around privacy. They are more likely to engage with organisations if they feel in control of how their data is being used and know that they are genuinely benefiting from an organisation being able to analyse that data."
The retail analytics firm has raised new capital from Angel Academe and private investors to scale its operations.
"This is an exciting time for Clear Returns as investment is looking strong for 2016. The latest interest demonstrates the massive opportunity data in retail holds for the industry and how key influencers are now seeing this as a game changer, which will boost profits as customers keep more of what they buy"