The seed round was led by Lightbank with participation from notable angel investors.
"We only partner with talented teams that can move fast and scale quickly, and Basket is no exception. Basket’s world class product, built by their exceptional and cherry-picked team, will capture the attention of shoppers across the globe and solve the biggest challenges faced by retailers. We are very excited to invest in the UK’s next unicorn, who are shaking up the online shopping experience"
The transit media platform secured £3m from backers including Maven Capital Partners and Change Ventures to scale its technology.
"Investors have recognised that our digital screens offer brands an innovative way to seize the attention of key target audiences as they navigate around London. Our proprietary technology platform provides a unique advertising solution for brands UK-wide. No other organisation is able to offer these opportunities in such a bespoke and measurable way."
Perwyn joins the business as a strategic partner while founders retain their majority stake.
"2023 has been a year of continued collaboration with our Partner Agents and our team to drive our next phase of innovation and we are incredibly excited for the future."
Forward Partners and Middlegame Ventures led the round to support infrastructure for alternative asset investing.
"A culture of exclusivity, overly restrictive entry requirements and archaic processes have meant access to investing in things like property and green energy and more have traditionally been dominated by the super-rich and institutional investors. A diversified portfolio should play a key role in any investment strategy and it’s not right that alternative assets, a typically robust form of investment, remain in the old world of money."
The funding round was led by JamJar Investments and brings the company's total money raised to £7.8m.
"Solo travel has continued to grow in popularity as people look to expand their horizons and make up for lost time, but in the last two years, we have also seen an increased appetite for building meaningful connections through travel. We’re proud to be doing our part in helping to make cities like London less isolated, with 80% Flashpackers staying in touch after their trip. The recent investment indicates the value in this growing trend and we’re incredibly excited to continue this success worldwide."