Funding Announcements

"We are incredibly proud to work with Praetura, a fellow Manchester based organisation with extensive resources, networks and expertise to support us on our mission to give every performance marketer access to reliable, transparent IVT detection that drives proven commercial success. With invalid traffic never higher, and the paid media landscape never more complex, we are poised for incredible growth both at home and abroad, and are excited to have the Praetura team with us on the journey."

"AI’s role in the creative industries has been hotly debated for a long time now, and understandably, many professional artists have concerns over how its growing influence will impact their creativity and their livelihoods. But we are firm believers that there is a world in which the two not only exist, but work together to produce outstanding results."

"Against the current zeitgeist of increasing privacy regulations and data restrictions by platforms, there is an urgent need for innovative solutions that empower advertisers without compromising user privacy. This investment is a testament to our foresight in on-device AI and privacy-focused technologies, setting the stage for our global product and commercial expansion plans."

"Investors have recognised that our digital screens offer brands an innovative way to seize the attention of key target audiences as they navigate around London. Our proprietary technology platform provides a unique advertising solution for brands UK-wide. No other organisation is able to offer these opportunities in such a bespoke and measurable way."

"There are 4.5 billion social media users across the world and most of these people are making purchasing decisions based on third-party content they are viewing."