Lunio secures investment from Praetura Ventures to fund international expansion
Praetura Ventures led the round with participation from Smedvig Ventures and Fuel Ventures.
Lunio provides an ad tech platform designed to eliminate invalid traffic and fraudulent clicks in online advertising. The company helps performance marketers remove junk traffic and optimise digital ad spend.
Lunio has secured new backing in an investment led by Praetura Ventures, with participation from existing investors Smedvig Ventures and Fuel Ventures. The funding will support the Manchester-based ad tech firm as it targets international expansion into Europe and the United States.
Founded in 2018, Lunio offers automated detection and removal of bot traffic and junk engagements across paid channels. The fresh capital arrives amid growing industry concern over ad fraud, with recent reports highlighting that a significant share of paid clicks are invalid.
From the founder
"We are incredibly proud to work with Praetura, a fellow Manchester based organisation with extensive resources, networks and expertise to support us on our mission to give every performance marketer access to reliable, transparent IVT detection that drives proven commercial success. With invalid traffic never higher, and the paid media landscape never more complex, we are poised for incredible growth both at home and abroad, and are excited to have the Praetura team with us on the journey."
Neil Andrew
CEO and founder at Lunio
Investor perspective
"Lunio is a great example of an innovative Manchester tech business addressing a key issue for advertisers and marketers. The company’s rapid growth, expanding market and experienced management team attracted us instantly."
Peter Carway
Investment Director, Praetura Ventures
Use of funds
- 01Expand into international markets
