WeArisma secures £2.5m from Adjuvo and Morgan Stanley to expand its analytics platform.
The investment round was led by Adjuvo with participation from Morgan Stanley.
WeArisma provides an analytical platform that helps global brands measure the impact of earned media and influencer marketing. The company harnesses extensive historical data across multiple sectors to evaluate brand discoverability on social channels.
WeArisma has secured £2.5m in a funding round led by investment syndicate Adjuvo, with participation from previous backer Morgan Stanley. The capital will be deployed to introduce new platform features, expand coverage across APAC and global social channels, and scale the team.
The company operates an earned influence analytics platform that processes data across thousands of brands to help retailers and consumer businesses measure the return on investment of influencer marketing. As social platforms increasingly supplant traditional search engines for product discovery, the business aims to bridge the measurement gap for holistic brand strategies.
From the founder
"There are 4.5 billion social media users across the world and most of these people are making purchasing decisions based on third-party content they are viewing."
Jenny Tsai
CEO & Founder at WeArisma
Investor perspective
"Assessing the value and effectiveness of influencer marketing is critical for retailers and brands. Adjuvo members are delighted to support Jenny and the team at WeArisma in this fast growing and innovative sector."
Mark Foster-Brown
CEO, Adjuvo
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Grow the team
