The funding was provided by NPIF - Mercia Debt Finance to back platform improvements.
"In an ever evolving marketing landscape, it’s imperative a platform provider like Force24 is in tune with the industry’s needs. We commit to offer our clients free training and support for life, and the unique insights we gain help us understand how we can further support the market. Mercia understands our ambitions clearly and we look forward to working with them and the Northern Powerhouse Investment Fund in the years to come, as our funding requirements evolve."
The loyalty card application secured £1.9m from a syndicate led by Par Equity to expand its user base.
"We estimate that there are more than 600,000 small to medium-sized businesses in the UK that could benefit from Swipii, so there is huge potential for expansion."
Beringea led the £2.4m investment to help DeepCrawl scale its presence in the UK and US markets.
"DeepCrawl has demonstrated its ability to build a platform that delivers tangible impact for global companies with highly complex and technical website architecture,"
The seasoned technology executives join the software provider as investors and advisors to support international growth.
"Individuals – be they consumers or employees – understand the value of their data and are becoming increasingly discerning about which organisations they trust and engage with, and what they share about themselves. Getting, and keeping, their attention, support, loyalty and business means your communication has to be mutually rewarding, interactive and even entertaining. It also has to be delivered where and when they want it. Trust is table-stakes for today’s great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution. This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn’t available from existing marketing or employee communication platforms, but is critical to organisations’ future success."