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The seasoned technology executives join the software provider as investors and advisors to support international growth.
"Individuals – be they consumers or employees – understand the value of their data and are becoming increasingly discerning about which organisations they trust and engage with, and what they share about themselves. Getting, and keeping, their attention, support, loyalty and business means your communication has to be mutually rewarding, interactive and even entertaining. It also has to be delivered where and when they want it. Trust is table-stakes for today’s great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution. This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn’t available from existing marketing or employee communication platforms, but is critical to organisations’ future success."