Industry figures Stephen Kelly and Steve Garnett invest in 3radical to back platform expansion
The seasoned technology executives join the software provider as investors and advisors to support international growth.
3radical is a software company providing an audience engagement platform that helps organisations improve customer and employee interactions. The firm operates globally with offices across the UK, US, Singapore and Australia.
Industry veterans Stephen Kelly and Steve Garnett have made a financial investment in 3radical and will join the company as strategic advisors. The funding will support the accelerated deployment of the firm's audience engagement platform across current and new international territories. Stephen Kelly brings extensive leadership experience from firms such as Sage and Chordiant, while Steve Garnett previously served as chairman of Salesforce in EMEA. The company's software is currently utilised by major brands including Dell and DBS Bank.
From the founder
"It is fantastic to have investors and advisors with the experience and global network of Stephen and Steve getting behind 3radical. Their support endorses our belief in the tremendous scale of the opportunity ahead for us, particularly in the US. The business will benefit greatly from the experience and network they have built leading first-class global software businesses."
David Eldridge
CEO at 3radical
Investor perspective
"Individuals – be they consumers or employees – understand the value of their data and are becoming increasingly discerning about which organisations they trust and engage with, and what they share about themselves. Getting, and keeping, their attention, support, loyalty and business means your communication has to be mutually rewarding, interactive and even entertaining. It also has to be delivered where and when they want it. Trust is table-stakes for today’s great companies. 3radical has created a SaaS platform that makes it easy for organisations to do just that, and address the huge challenges this creates, reaping the rewards of better communications execution. This ability to easily configure and deliver interactive, rewarding digital content personal to every individual in the moment simply isn’t available from existing marketing or employee communication platforms, but is critical to organisations’ future success."
Stephen Kelly
Former CEO of Sage, Stephen Kelly
Use of funds
- 01Expand into international markets