Adthena raises £10.6m in Series A funding from Updata Partners to accelerate US expansion.
Updata Partners led the Series A round to support product development and international growth.
Adthena provides AI-powered search marketing intelligence platforms for major brands and agencies globally. The firm processes extensive advertising data to deliver competitive clarity for search auctions.
Adthena has secured £10.6m in Series A funding from Updata Partners to fuel expansion in the US market. The capital will also support ongoing product development for the company paid search platform and the launch of new channels. Updata Partners joins the board as part of the transaction.
The business currently works with more than 200 major brands, utilizing natural language processing and machine learning to provide competitive intelligence. Executives note that the fresh backing will help accelerate delivery of new capabilities requested by clients.
From the founder
"With more than 200 major brands as clients we’ve already proven the value of the search clarity that we bring to marketers."
Ian O’Rourke
CEO at Adthena
Investor perspective
"Adthena is at the heart of key performance decisions as a strategic partner of choice and driving results for some of the world’s largest enterprise organizations,"
Braden Snyder
Partner, Updata Partners
Use of funds
- 01Continue product development
- 02Expand into international markets
