Force24 secures £250k in debt finance from Mercia to support product development.
The funding was provided by NPIF - Mercia Debt Finance to back platform improvements.
Force24 operates a multichannel marketing automation platform designed to streamline digital campaigns and brand communication. The company is based in Leeds.
Leeds-based marketing automation provider Force24 has secured £250k in debt finance from NPIF - Mercia Debt Finance. The capital will be directed towards ongoing product development and the introduction of new features designed to improve client efficiencies.
Established in 2010, the company supports a user base exceeding 2,000 organisations and maintains a 97 percent client retention rate. The latest injection of capital follows backing from the Northern Powerhouse Investment Fund, which is managed by Mercia Fund Managers.
From the founder
"In an ever evolving marketing landscape, it’s imperative a platform provider like Force24 is in tune with the industry’s needs. We commit to offer our clients free training and support for life, and the unique insights we gain help us understand how we can further support the market. Mercia understands our ambitions clearly and we look forward to working with them and the Northern Powerhouse Investment Fund in the years to come, as our funding requirements evolve."
Adam Oldfield
Managing Director at Force24
Investor perspective
"Force24 consistently invest in their product offering to ensure they keep ahead of the competition and deliver return on investment for clients. The funding will allow the management team to continue product development and drive the business forward."
Jonathan Craig
Investment Manager, Mercia Fund Managers
Use of funds
- 01Continue product development