The London and San Francisco startup raised the seed capital from Base10 Partners and Y Combinator to expand its headcount.
"Outbound sales has stagnated over the past decade, with rapidly diminishing returns. Likewise, generic automation tools – even those promising the wizardry of AI – aren’t penetrating traditional industries because they don’t know how to find relevant prospects, let alone target them effectively."
The follow-on investment from Future Planet Capital Regional will support new software launches and team expansion.
"This follow-on investment is a fantastic validation of our vision and the progress we’ve made to date. It will allow us to accelerate our product roadmap, delivering innovative solutions that meet the evolving needs of the sector. We’re partnering with utilities to raise the bar for the entire data services industry, and we’re excited to welcome new talent to the team as we drive forward into our next phase of growth."
Point72 Ventures led the round, which follows an earlier pre-seed investment backed by angel investors associated with DeepMind, Strava, and Sequoia Scout.
"This funding marks a turning point, allowing us to make enterprise-grade behavioral modeling accessible to creators, marketers, and organizations globally. Until now, access to experiment with human behavior at scale has been available only to those with corporate-level market research tools. This investment accelerates our mission of bringing advanced behavioral insights to our users, enabling them to better understand societies, customers and public opinion, and make more informed decisions."
The financing round was led by GV with participation from Redpoint Ventures, Balderton Capital, Point Nine, and 01A.
"CRM is one of the most important categories in B2B, but it’s been stuck in the past. AI-native CRM needs a completely different foundation — one that allows you to truly understand every customer, take action fast, and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision."
The seed round was co-led by GV and Cherry Ventures to support the public launch of its AI agent platform.
"High-severity incidents can make or break big customer relationships, and numerous smaller problems drain engineering productivity. Software monitoring tools exist, but they aren't very intelligent and require people to spend a lot of time working out what's wrong and what to do about it."