Good-Loop secures £1.2m Seed funding led by You & Mr Jones to expand commercial operations.
The ethical video platform has raised £1.2m from backers including You & Mr Jones to grow its commercial team.
Good-Loop operates a global advertising platform that turns online ad engagement into charitable donations. The company also provides digital carbon tracking tools to help brands measure and offset emissions.
Good-Loop has closed a Seed funding round of £1.2m led by You & Mr Jones. The capital will be deployed to expand the commercial team across Europe and the United States.
The ethical video platform partners with prominent brands to integrate programmatic technology with charitable donations. Additional backers in the financing include Quaestus Capital Management, SIS Ventures, Galvanise Capital, and the Scottish Investment Bank.
From the founder
"This round of funding will help Good-Loop to further our mission of connecting people, brands and good causes around the world. Bringing You and Mr Jones and our other investors into the business at this stage will add a huge amount of value above and beyond cash as we prepare to scale up our operations. With industry luminaries like David Jones supporting us, we’ll be well positioned to deliver innovative marketing technology, industry-leading social insight and truly impactful brand purpose."
Amy Williams
CEO at Good-Loop
Use of funds
- 01Grow the team
Investors
You & Mr Jones
Quaestus Capital Management
SIS Ventures
Galvanise Capital
Scottish Investment Bank