The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
"Magic AI serves the home fitness market with unique and proprietary AI fitness technology. The company has a loyal user base, a unique technology proposition, and an exciting roadmap ahead."
IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
"AI has evolved chatbots and image generation, but areas such as using it to train in health and wellness are yet to be disrupted. We are proud to have developed the largest exercise tracking detection software of its kind to lead this charge. We have changed the lives of 1,000s of customers over the last 18 months who have collectively logged 46,000 hours of personal training using our innovative AI Mirror and we plan to 5x this over the next year."
The pre-seed round was supported by Ventures Together, Ada Ventures, Chasing Rainbows, and Little Green Bamboo Capital.
"Shame lives in silence and so does the lack of innovation. My mission is to empower people to have the sexual lives they want with the best long-term outcomes for their health. Because of stigma, anal health and pleasure have not benefited from the cutting-edge innovation available in the 21st century and there are still millions of people whose sexual experiences have been marginalised and who must use DIY solutions. Polari aims to change that."
The pre-seed round was led by Gradient Ventures to support ongoing product development.
"We didn't understand why booking a holiday or buying a book online had better usability than buying a home for several hundred thousand pounds. We've set out to give home-buyers the fantastic experience they deserve, by giving them a suite of tools to help every step of the way."