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SFC Capital is a London-based venture capital firm investing in early-stage UK companies with high growth potential.
The London-based home fitness startup raised $5m in a round led by IW Capital to scale operations and expand into new markets.
"Magic AI serves the home fitness market with unique and proprietary AI fitness technology. The company has a loyal user base, a unique technology proposition, and an exciting roadmap ahead."
IW Capital led the seed investment round to help the fitness technology developer scale operations and expand into new markets.
"AI has evolved chatbots and image generation, but areas such as using it to train in health and wellness are yet to be disrupted. We are proud to have developed the largest exercise tracking detection software of its kind to lead this charge. We have changed the lives of 1,000s of customers over the last 18 months who have collectively logged 46,000 hours of personal training using our innovative AI Mirror and we plan to 5x this over the next year."
SFC Capital led the pre-seed round to help accelerate the rollout of the company's B2B healthcare platform.
"This investment is a significant milestone in our journey to transform chronic disease management. By integrating personalised AI-driven and evidence-based self-care into existing medical pathways, we aim to deliver better outcomes for patients and unlock value for healthcare providers and payers."
The Cardiff-based medical technology firm raised pre-seed funding led by SFC Capital and OVC Ventures to expand its home diagnostic tools.
"By empowering patients with innovative tools and ensuring they are remotely monitored by clinicians, we’re shaping the future of healthcare to be more accessible, personalised, and efficient. We are grateful to our investors and grant partners for their support in making this vision a reality."
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SFC Capital has backed the Liverpool startup with pre-seed capital to support its employee mental health platform.
"Our expert team of counsellors, data scientists and mental health trainers are on a mission to support better minds at work. The MindClass platform offers a range of courses accredited by the Royal Society for Public Health, ensuring that organisations can provide their employees with high-quality, reliable training. Plus on demand counsellors accredited by the British Association for Counselling and Psychotherapy (BACP)."
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