The investment round was led by Quaestus Capital Management and will support international expansion and carbon reduction technology.
"At the heart of our industry is an inherent value exchange between advertiser and consumer, and I’m on a mission to harness that value as a significant force for good. Through our respectful, positive ad platform, brands can treat people online as partners — rather than targets — united by a desire to have a meaningful social impact. Backing from industry experts like QCM and FirstPartyCapital, social impact investors and, indeed, the general public, will help to supercharge our growth whilst keeping us true to our values at every step along the way."
Velocity Capital led the seed round alongside Scottish Enterprise to fund product development and new hires.
"Velocity is delighted to be working with Sheila as she tackles a very real pain point; managing the end-of-life planning process through a user-friendly digital vault, making it simple and easily accessible."
The oversubscribed funding round was led by Par Equity with participation from Orchard Venture Capital and Scottish Enterprise.
"As society continues to transition to cleaner energy systems, we have been experiencing greater demand for our decarbonisation solutions. This demand was reflected in our most recent funding round, with it being oversubscribed."
