£10.3M
Electric Twin secures £10.3m from Atomico and other backers to expand its predictive audience platform.

The funding round was led by Atomico and will support international expansion and product development.
"Electric Twin was born from our experience leading through crisis, where we spotted a common problem: too many decisions had to be made with incomplete information. We wanted to build a solution that allows leaders to understand their audiences better than ever before – to speak to them instantly, ask them anything, and predict how they will behave. This investment will enable us to scale our vision and put synthetic audiences at the heart of business strategies."

