Par Equity led the £1.2m investment round, which also saw continued backing from Kernel Capital.
"Seldom does a day go by where the possibilities of machine learning aren’t being discussed. We’re as keenly aware as industry commentators that any successful use of this technology will rely on fast access to perfected data, something that has been our sweet spot since we were founded, and in which we’ve been investing continuously throughout my six years at the firm. We’re extremely pleased that Par Equity has come on board at this exciting time in our company’s history and look forward to working with them. Thank you for your continued support and we look forward to sharing more exciting news in the near future."
The loyalty card application secured £1.9m from a syndicate led by Par Equity to expand its user base.
"We estimate that there are more than 600,000 small to medium-sized businesses in the UK that could benefit from Swipii, so there is huge potential for expansion."
Par Equity and the Scottish Investment Bank back the creative software firm for its next growth phase.
"We are delighted to continue to support Agency Core and its very enthusiastic team in bringing to market their superior SAAS platform. After putting significant effort into refining and improving the platform, the company is now focusing on accelerating the growth of its user base."