The investment round was led by Nigel Wray alongside existing backer Lord Stanley Fink.
"With hundreds of billions of new beauty dollars up for grabs online over the next five years, brands are looking for a digital advantage. We provide that advantage and we are investing further to help our clients secure more attention and sales online."
The funding round saw participation from existing backers alongside a significant investment from Nigel Wray.
"The opportunity to share cars is vast. There are 33 million privately owned cars and 1.5 million registered vans in the UK. On average, these vehicles sit idle 96 percent of the time. For the many hours they are sat outside people’s homes on streets and driveways, they could be hired out to vetted drivers in the local area, put to good use and generate income for the owners."
The investment was led by Nigel Wray alongside LiFE Ventures, Lord Fink Family Office, and other backers.
The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
"The popularity of direct-to-consumer goods brands offering products continues to grow at pace. We’ve seen everything from healthcare, financial services, travel, transport and electronic goods all race to innovate so that they can directly engage with customers using social, mobile, and digital channels and devices. It’s now time for the buoyant pet care market to innovate."
