mmi Analytics raises £4.5m in Series A funding to drive international expansion and data innovation
The investment round was led by Nigel Wray alongside existing backer Lord Stanley Fink.
Specialist provider of beauty industry data and analytics monitors media, marketing and ecommerce performance globally. The firm helps major beauty brands optimise online sales and brand presence.
London based beauty analytics provider mmi Analytics has secured £4.5m in Series A funding from angel investors including Nigel Wray and Lord Stanley Fink. The capital will support international expansion, product innovation, and targeted acquisitions to strengthen the firm's data capabilities.
Nigel Wray led the round, with existing backer Lord Stanley Fink contributing a follow on investment. The company monitors media, marketing, and ecommerce data across major beauty markets for clients such as L'Oreal, Unilever, and Coty.
From the founder
"With hundreds of billions of new beauty dollars up for grabs online over the next five years, brands are looking for a digital advantage. We provide that advantage and we are investing further to help our clients secure more attention and sales online."
Christian Eckley
CEO at mmi Analytics
Investor perspective
"Beauty is global, growing and moving online fast, which is why we are delighted to become shareholders in mmi. It has unique data, across media and all over the world, showing how shoppers experience beauty brands, and it works with many great global brands already."
Nigel Wray
Angel Investor, Nigel Wray
Use of funds
- 01Expand into international markets
- 02Fund acquisitions
- 03Continue product development
Investors
Categories
About the company
mmi Analytics
mmi Analytics provides data and analytics insights for the global beauty industry.