The funding round was backed by Octopus Ventures, Headline, Volution, Verso Capital, and Channel 4 Ventures, alongside a retail crowdfunding campaign.
"We’re delighted to have such great support from the VC community as well as ‘the Crowd’. There’s significant momentum behind revolutionising the life insurance space, but there is also a much broader opportunity for our deathwish platform which allows people to plan exactly what they want to happen when they die. We’re here to help our customers think about how they want to be remembered and enable those wishes to be tied into their life insurance plan, to give it a real meaning."
The London-based customer relationship management platform has secured seed backing from Point Nine Capital, Balderton Capital, and Headline to scale its engineering operations.
"Modern businesses need flexible and collaborative tools that grow and adapt as their operations do, but too many teams are stuck using rigid, unyielding CRM tools that aren't built for the 21st Century. Attio is the antidote. It allows companies to remove manual data entry, drawing from existing data streams like email and calendars, to create a complete dataset before building total customizable workflows on top, empowering teams with the exact workflow they need. We're really excited about the potential for Attio to transform how companies approach CRM and are looking forward to working with our brilliant investors to achieve it."
