Seed24 November 2021

Attio raises £5.8m in seed funding led by Point Nine Capital to expand its team and product

The London-based customer relationship management platform has secured seed backing from Point Nine Capital, Balderton Capital, and Headline to scale its engineering operations.

£5.8MSeed

Attio provides an AI-native customer relationship management platform designed for modern business operations. The company serves thousands of paying clients across the technology sector.

London-based customer relationship management platform Attio has secured £5.8m in seed funding. The round was led by Point Nine Capital, with participation from Balderton Capital, Headline, Passion Capital, and several angel investors including Mathilde Collin, Vinay Hiremath, Sahed Khan, and Paul Forster. The capital will be allocated towards doubling the size of the engineering and product teams in preparation for a full public launch.

The company seeks to replace rigid legacy systems with a modern tool that continuously aggregates data from existing communication channels. This approach allows growing startups and enterprises to construct custom workflows for tasks such as renewal tracking and revenue expansion without relying on outside consultants. Current paying customers include Coca Cola, Supercell, Saltpay, Causal, and Upfront Ventures.

From the founder

"Modern businesses need flexible and collaborative tools that grow and adapt as their operations do, but too many teams are stuck using rigid, unyielding CRM tools that aren't built for the 21st Century. Attio is the antidote. It allows companies to remove manual data entry, drawing from existing data streams like email and calendars, to create a complete dataset before building total customizable workflows on top, empowering teams with the exact workflow they need. We're really excited about the potential for Attio to transform how companies approach CRM and are looking forward to working with our brilliant investors to achieve it."

Nicolas Sharp

CEO and co-founder at Attio

Investor perspective

"We're excited to back Nicolas, Alexander and the whole Attio team on their mission to build better software for teams to manage relationships. The next generation of software is self-service and product-led but it also empowers users to build very specific workflows through very simple and customizable user interfaces. We believe the CRM space hasn't yet been disrupted by this next generation of software and are convinced that Attio is a key contender to win this space."

Ricardo Sequerra

Partner, Point Nine Capital