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Fair By Design

Venture Capital

Portfolio

3

companies


Portfolio companies

Wagestream

Wagestream

Financial wellbeing app for frontline workers built around pay.

GA

Guardian Angel

Guardian Angel provides digital tools and planning services for end-of-life administration.

H

Homeppl

Homeppl provides a tenant referencing platform to assess financial risk and prevent rental fraud.


Recent investments

Seed
£1.1M

The early seed round was led by Fair By Design with participation from GC Angels and Ascension Ventures.

"On top of the obvious grief and shock, I discovered that the end-of-life industry was expensive and difficult to navigate, especially in an intensely emotional time. The industry had been largely untouched by technological innovation and needed to rapidly modernise."
— Sam Grice, Founder
Seed
£1.5M

The funding round was led by Ascension Ventures and will support team growth across research and development, operations, and sales.

"The rental market has used old credit check methods to assess whether a tenant can afford to pay. We need to stop imposing an unfair “tenant tax” on consumers and stop giving landlords false confidence – it’s time the market used a solution that’s fair for both sides and prioritises giving an accurate assessment. The pandemic is compounding this problem and has reinforced the need for a robust due diligence tool."
— Alexander Siedes, co-founder