Stuart brings investment, corporate banking, and accounting experience from roles at Clarendon Fund Managers, Bank of Ireland, BDO Northern Ireland, and Moore Stephens. He also serves as a referee for the Irish Rugby Football Union.
The Belfast-based app developer has closed a pre-seed round to scale its team and enter the US market.
"The reality is the big tech companies have monetised our time and attention. Every second spent on their platforms translates to revenue. The incentivisation model is all wrong, which is why we as a society are realising a broad range of negative outcomes, from diminishing attention spans to rising anxiety and body image issues. Our mission is to restore individual agency, empowering people to lead healthy, intentional and fulfilling lives."
Clarendon Fund Managers led the £3.8m financing round to support international growth and product development.
"With Neal and Yvette at the helm, Reform RX is an ambitious company that shares our vision for the future. It will be the must-have piece of equipment for every Reformer Pilates enthusiast and studio. The deal is the largest initial investment we have ever completed in a single NI company here at Clarendon, which is a reflection of the confidence we have in the team at Reform RX. I can’t wait to see how their journey develops from here."
The investment was led by Kernel Capital to support operational expansion ahead of new contract wins.
"I would like to take this opportunity to thank our investors for their continued support. This in addition to securing several new contracts will be used to accelerate our operational expansion and deliver on our strong order book for 2023 and beyond."
The financing round was led by First Capital Ventures with participation from existing investors.
"We are delighted to welcome First Capital Ventures as our latest and first U.S. investor alongside the continued commitment from our existing investor base."
