Fluid Focus secures £640k pre-seed funding from Clarendon Fund Managers and angels to drive international expansion
The Belfast-based app developer has closed a pre-seed round to scale its team and enter the US market.
Fluid Focus develops a screen time productivity application that rewards users for cultivating healthier digital habits. The Belfast-based firm partners with academic institutions and businesses to enhance user focus and mental wellbeing.
Belfast-based screen time productivity application Fluid Focus has raised £640k in a pre-seed funding round. The investment was backed by Co-Fund III, managed by Clarendon Fund Managers, alongside a network of business angels from across the UK and Europe.
The capital will be directed towards expanding the company team, improving its core product offering, and launching into new international markets, with an initial focus on the United States. This expansion will target institutional partnerships with academic bodies and commercial enterprises.
The raise follows a recent research initiative conducted in partnership with the University of Liverpool, examining Gen Z technology usage patterns. The findings underscored widespread heavy smartphone usage among students, highlighting the demand for tools promoting digital wellbeing.
From the founder
"The reality is the big tech companies have monetised our time and attention. Every second spent on their platforms translates to revenue. The incentivisation model is all wrong, which is why we as a society are realising a broad range of negative outcomes, from diminishing attention spans to rising anxiety and body image issues. Our mission is to restore individual agency, empowering people to lead healthy, intentional and fulfilling lives."
Connor Mason
Co-Founder at Fluid Focus
Investor perspective
"Fluid Focus has tapped into the public's desire for a healthy relationship with technology with a research-led approach and has great potential for growth, particularly in the Gen Z market. We're excited to see how the company develops and grows with this investment."
Jill Wilson
Investment Associate, Clarendon Fund Managers
Use of funds
- 01Grow the team
- 02Continue product development
- 03Expand into international markets
Investors
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About the company
Fluid Focus
A screen time productivity app that rewards users for healthier digital habits.