Reform RX

Reform RX produces digitally connected Pilates equipment equipped with biometric tracking technology.

London, UK—Founded 2018

£3.8MTotal raised

Reform RX designs and manufactures digitally connected Pilates reformers that combine traditional methods with biometric tracking technology. The company operates from Belfast and distributes its fitness equipment internationally.

Founders

Yvette McGaffin

CEO and co-founder

Yvette co-founded Reform RX and Reform Studios, serving as chief executive of the former before joining iFIT as director of product marketing for Pilates.

Neal McGaffin

Co-Founder

Neal brings commercial and operating experience from his time co-founding Reform RX and managing Reform. He currently serves as director of global commercial at iFIT.