BGF has taken a minority stake in the crêperie chain to fund domestic and international expansion.
"BGF is providing an initial investment but more importantly has come on board as a long-term, non-controlling partnership. We are pleased to be working with them in the next stage of our growth plan."
The Wiltshire-based data analytics firm has raised £2m from BGF to expand its digital platform.
"People recognise the value of their personal data but they also have concerns around privacy. They are more likely to engage with organisations if they feel in control of how their data is being used and know that they are genuinely benefiting from an organisation being able to analyse that data."