The investment round was led by Una Terra to expand global reach and develop new sorting capabilities.
"Waste has been recognised as the fourth biggest contributor to climate change, yet the data surrounding it has been sparse at best. This is a huge missed opportunity. We are putting a monetary value on waste – something that is perceived to have a negative value. Providing access to granular waste data can also have a big impact at a macro level, helping to shape government policies around recycling and influencing the decisions producers make about their packaging."
Fuel Ventures and 360 Capital Partners led the seed round for the ecommerce aggregator.
"With a proven business model and two excellent founders in Riccardo and Alessio, Heroes have the requisite tools needed to be the major player within the European FBA ecosystem. From our initial discussions all the way through to leading what is one of the largest seed rounds seen across Europe, we’ve been incredibly impressed by Riccardo and Alessio’s joint vision for the business and their plans to execute. Investing into Heroes was a golden opportunity and we couldn’t be more excited to be a part of their journey going forwards."
Angel Academe backs What's in My Handbag in its latest funding round alongside existing investors.
"everything I need to run a business. It’s not just about the money with women. Men are more numbers focused while women want to add value, to be supportive to make more of success."
