What's in My Handbag raises funding from Angel Academe and existing investors
Angel Academe backs What's in My Handbag in its latest funding round alongside existing investors.
What's in My Handbag operates an online beauty community that connects consumers with cosmetics brands through product reviews and recommendations.
What's in My Handbag has secured a new funding round from a syndicate of Angel Academe members alongside existing backers such as 360 Capital, William Reeve, Alex Saint, and Troy Collins. The capital will support the company's growth in the online beauty market and its community expansion.
Led by CEO Emma Flannery, the platform provides beauty brands with direct access to consumers through product discovery, reviews, and market research data. The latest syndicate backing brings experienced professional women into the fold to support the firm's commercial development.
From the founder
"everything I need to run a business. It’s not just about the money with women. Men are more numbers focused while women want to add value, to be supportive to make more of success."
Emma Flannery
CEO at What's in My Handbag
Investor perspective
"We control nearly half the net wealth in the UK and are represented at the top of all the professions and leading organisations, so setting up an angel investment group targeting these women seemed like a perfect opportunity to bring some new, smart capital into the market."
Sarah Turner
Founder, Angel Academe
Investors
Categories
About the company
What's in My Handbag
What's in My Handbag connects beauty brands with consumers through an online community.