Heroes

Heroes acquires and scales top performing consumer brands on global marketplaces.

London, UK—Founded 2020—Website

$249MTotal raised

Heroes is a London-based e-commerce company that acquires, operates and scales category-leading consumer brands on global marketplaces. The firm uses a technology-driven platform to optimise logistics, marketing and supply chains for acquired brands.

Founders

Riccardo Bruni

Co-founder

Riccardo brings venture investment and banking experience from EQT Ventures and Bank of America Merrill Lynch. He subsequently co-founded Many and Heroes, alongside angel investing at Zelt.

Alessio Bruni

Giancarlo Bruni

Giancarlo is the CFO and co-founder of Heroes. He previously held corporate finance roles at Liberty Latin America and Liberty Global, following experience in acquisition and leveraged finance at Nomura International.

Investors

Debt1 September 2021
$200M
CC
Crayhill Capital ManagementLead
Seed11 November 2020
£49.0M
Fuel VenturesLead
3C
360 Capital PartnersLead
U
Upper90

Funding history

Debt1 September 2021

$200M

Heroes secures $200m in debt funding from Crayhill Capital Management to acquire consumer brands.

The debt financing from Crayhill Capital Management will fund the acquisition and scaling of consumer brands.

Seed11 November 2020

£49.0M

Heroes secures £49m in seed funding led by Fuel Ventures and 360 Capital Partners to scale Amazon brands

Fuel Ventures and 360 Capital Partners led the seed round for the ecommerce aggregator.