The funding round was led by Fuel Ventures to support European expansion and the development of advanced platform analytics.
"Sourcing brands as an independent retailer is close to impossible, an experience I went through myself when running a multi-brand retail shop in London,"
Scotmid Coop and Scottish Enterprise back the hard seltzer producer to accelerate domestic and international growth.
"We are delighted to be partnering with the founders to establish this Start Up. They bring not only experience but drive and passion to the brand. We can see from our retail insight that this is a fast growing sector of the market and there are opportunities to establish a brand at the premium end."