Edinburgh-based retail chain providing off-trade expertise and mentoring to emerging businesses.
Portfolio
2
companies
Product Guru
An online platform connecting FMCG suppliers with retail buyers.
The Alcoholic Water Company
Crafting premium hard seltzers with natural ingredients and botanical spirits.
John Brodie
CEO
Scotmid Coop and Scottish Enterprise back the hard seltzer producer to accelerate domestic and international growth.
"We are delighted to be partnering with the founders to establish this Start Up. They bring not only experience but drive and passion to the brand. We can see from our retail insight that this is a fast growing sector of the market and there are opportunities to establish a brand at the premium end."
The seed round was backed by Scotmid Coop, Techstart VC, and Scottish Enterprise to fund platform development and recruitment.
"2020 sent shockwaves through the high street, and nothing will ever be the same. Having worked in retail for 20 years, this has made me even more ambitious with our plans for growth over the next 18 months."
