Creoate raises $5m in a seed round led by Fuel Ventures to expand its wholesale marketplace across Europe.

The funding round was led by Fuel Ventures to support European expansion and the development of advanced platform analytics.
Creoate operates a wholesale marketplace with embedded finance that connects independent retailers with sustainable brands and wholesalers. The company uses artificial intelligence and predictive analytics to help businesses manage inventory and secure flexible payment terms.
Creoate has secured a $5m seed round led by Fuel Ventures, with participation from Vinted founder Justas Janauskas. The fresh capital will support the company in expanding its go-to-market teams, strengthening its presence across Europe, and rolling out advanced tools and analytics. The wholesale marketplace aims to empower independent retailers by streamlining inventory management and offering data-driven payment solutions.
From the founder
"Sourcing brands as an independent retailer is close to impossible, an experience I went through myself when running a multi-brand retail shop in London,"
Ashley Horn
Co-founder at Creoate
Investor perspective
"Unless you're in the world of retail, it can be difficult to truly grasp just how broken the system is for the 2.5 million retailers and 30 million emerging brands that Creoate serves,"

Mark Pearson
Managing Partner, Fuel Ventures
Use of funds
- 01Accelerate go-to-market
- 02Expand into international markets
- 03Continue product development
Investors
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About the company

Creoate
Creoate operates a wholesale marketplace that connects independent retailers with sustainable brands.