The £3m round was secured from investors including AlbionVC, SuperSeed, True Global, and January Ventures to support team growth and product development.
"Fit is one of the fashion industry’s biggest blind spots, and returns are now a board-level issue costing the industry billions. We’re backing Fit Collective because they’re tackling this challenge at its roots. The team is building the kind of intelligence layer we believe will power the next wave of operational transformation in retail."
Cecil Hetherington deepens his backing in Pitchbooking to support the platform's global growth strategy.
"Cecil understands two-sided marketplaces better than anyone in the UK and Ireland. His success with Used Cars NI and PropertyPal shows a rare instinct for building and scaling high-performing platforms that connect supply and demand at scale. He’s built category leaders before, and we’re proud to have him deepen his involvement in Pitchbooking. His backing is a strong signal of confidence in our long-term vision to make Pitchbooking the go-to platform for sports facilities."
Haatch led the pre-seed round, which includes contributions from the British Business Bank and the East Midlands Combined County Authority.
"As a trusted advisor to financial services boards, I kept seeing the same pattern: teams got excited about the potential of generative AI but then hit a wall when asked about governance and compliance. We founded Vigilant AI.ai because the toolset to answer those questions simply didn’t exist. Our platform enables people in the business to onboard AI Teammates where work happens whilst real-time guardrails and audit logs protect and govern. Customers gain AI productivity at speed, with regulatory compliant trust."
The Series A financing was led by Forbion and HV Capital to fund a new pilot production line.
"The founders' mission is to combine scientific innovation with design excellence to create beautiful, environmentally friendly materials that meet the exacting standards of global luxury brands while enabling broad industry adoption."
