The financing round comprises £10m in equity led by Citibank and £20m in debt from NatWest.
"Electronics brands are increasingly moving beyond one-time sales and toward subscription-first models. Our partnership with LG marks a key step in that transition, delivering clear value for both electronics brands and customers whilst expanding our category offering with a true global leader. It’s been great working with the LG team to bring this to market, and we’re excited about scaling the partnership together."



