YFM Equity Partners increases its stake in the video agency through a multi-fund investment.
"The massive growth in video production over the last ten years saw an even greater acceleration in 2020 as businesses worldwide turned to online marketing with video being recognised as one of the most powerful communication tools. With lots of companies wanting to grow their output, Wooshii offers the benefits of a global network of production agencies and freelancers, able to make videos anywhere in the world, combined with sophisticated technology to connect that network with us and our customers. In addition to creating content, we also have the expertise to manage the process of running video operations and even to help evaluate a company's video assets and so help them make the most of their content."
Hotspur Capital and other backers support the live sports streaming platform in its international rollout.
"The streaming revolution has left few corners of the consumer market untouched – with millions of people around the world embracing the ease and abundance of content available on countless new streaming services."
The funding from YFM will support infrastructure development, proprietary platform expansion, and international growth.
"Our ambition has always been to create exceptional visual effects to support our clients’ needs whilst endeavouring to create a better work/life balance for our employees and pursuing a progressive culture."
"It is a tremendous accomplishment to acquire two of the world’s most loved children’s shows. We are excited to support their continued growth and expand the brands into global entertainment franchises,"
