The London-based platform has raised £1.8m from Revo Capital and other backers to expand its operations.
"Sales enablement is undergoing a shift; from coaching reps to engineering revenue execution. You can’t rely on human memory to manage complex B2B deals anymore, too much falls through the cracks. Flowla provides the customer facing layer where revenue execution runs on autopilot, ensuring that every follow-up and stakeholder alignment happens instantly and perfectly, every time."
Maven Capital Partners led a £40m investment alongside Kennet Partners, Federated Hermes Private Equity, and YFM Equity Partner.
"We founded Summize to bring contract clarity to the entire business, and Maven, along with our additional investors, has been a key partner in supporting that mission. Contracting shouldn’t be a bottleneck for growing midsize companies, so our goal is to help in-house legal teams use AI to reduce manual work and spend more time as strategic partners and business accelerators."
The seed round was led by XTX Ventures to expand team capacity and boost production capabilities.
"Across the different chemical industries everyone wants to be more efficient and produce the compounds society needs quicker, despite the challenges industry faces. We are helping pharmaceutical, agrochemical, and specialty chemical companies do just that."
The seed round was co-led by Bessemer Venture Partners and DN Capital to support European expansion.
"As a former CFO, I’ve seen finance teams drowning in billing queries and tirelessly chasing invoices with reminders that customers ignore. AI agents have already transformed customer support by automating high-volume, conversational work. That same shift is now coming to accounts receivable, where agents can handle billing conversations end to end and help businesses get paid on time."
The financing round comprises £10m in equity led by Citibank and £20m in debt from NatWest.
"Electronics brands are increasingly moving beyond one-time sales and toward subscription-first models. Our partnership with LG marks a key step in that transition, delivering clear value for both electronics brands and customers whilst expanding our category offering with a true global leader. It’s been great working with the LG team to bring this to market, and we’re excited about scaling the partnership together."
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