Guinness Ventures led the Series B round alongside participants including Scottish Enterprise, Growthdeck, and Virgin Money.
"This investment accelerates our mission to delivergame improvement technology to 60 million golfers around the world. Throughout 2024 we plan to invest in infrastructure across the USA to support our retail and distribution partners. Golfers globally love our GPS, rangefinder and shot tracking technology, having sold products in 160 different countries worldwide in 2023. Golf has experienced a huge change in the past 5 years, people of all ages and demographics love the sport. With Shot Scope golfers can improve quickly and enjoy the game they love even more."
The seed round was backed by angel investors including Craig Pollard.
"If you understand the interests of your customers and the best methods to communicate with them through those interests, combined with a pinpoint understanding of exactly which partnerships your marketing budget will allow you to create and which of those opportunities mirror the beliefs that you as a business want to project to the world, then you have the foundations of successful sponsorship."
The funding round was supported by angel network Lifted Ventures to help scale the platform and grow its partner network.
"We are thrilled to have closed a successful funding round with the support of Lifted Ventures. The adventure sports industry is a very exciting space, and Adventuro is poised to be a real game-changer. We are growing a community of people who love adventure sports as much as we do, and providing a space for those just starting out, as well as those who are looking to develop their skills and take up adventure sports coaching as a career. As a mixed founding team, we are delighted that working with Lifted Ventures on this raise has helped us to build a group of shareholders of which 42% are female – something quite rare in both the funding ecosystem, and the adventure sports industry."
— Kate Hawker, Co-founder and Chief Operating Officer
The funding round was backed by Henley Business Angels and Innovate UK.
"continued support will ensure that the impact of our newest technologies will not just be limited to sportsmen and women, but will benefit the broader population through medical applications of our technology as well"
The pre-seed round was backed by APEX and Sport Republic to support platform and infrastructure development.
"We are delighted to be collaborating with David and the entire Hexis team. In sports performance, proper nutrition plays a critical role, and Hexis stands out by making personalised nutritional guidance accessible to everyone. This kind of support will be crucial for athletes and sports organisations across the board. The Hexis team structure is impressive, with a CEO who has progressed from practitioner to PhD graduate to founder. The broader team of advisers, encompassing both academic and sports backgrounds, helps ensure that the team stays true to its mission of empowering athletes through nutrition. We can’t wait to embark on this journey and see the positive impact Hexis will have on the future of sports performance."
