Lighthouse Ventures led the pre-seed round, which will fund team expansion and product development.
"At TRIFFT, we believe loyalty should be emotional, not merely transactional. When a customer recommends your brand to a friend or leaves a positive review, that is genuine loyalty. Our platform helps brands understand their customers better and respond more intelligently. The data already exists, but brands are constrained by technical limitations. We built TRIFFT to remove those barriers. Our goal is to become the Shopify of loyalty"
Gresham House Ventures has backed the AI-powered marketing analytics platform in a £4.1m growth investment.
"Gresham House Ventures brings a wealth of experience to help us scale at speed. Its backing is a huge vote of confidence in our mission to empower marketers and agencies to make better, data-driven decisions. We’re fired up, ambitious, and ready to take things to the next level with the support and experience of the team at Gresham House Ventures."
The oversubscribed round was led by SFC Capital to support platform scaling and measurement precision.
"We’re building a future of ad measurement that marketers can trust. This investment enables us to drive greater precision measurement and enhanced modelling, to scale adoption among brands seeking performance without the guesswork."
Calculus Capital backed the £2.5m investment round to accelerate product development and team growth.
"Our growth in recent years has been really strong and the potential ahead is even greater. The investment from Calculus Capital marks a pivotal milestone in our journey, enabling us to accelerate growth across multiple dimensions – from product development to expanding our global footprint. Staying lean and capital efficient has always been core to our approach. Now, with the backing of the right partner, we’re positioned to fully capitalise on the opportunities ahead. We’re incredibly proud of what our team achieves every day – this milestone is a direct reflection of their dedication and talent. While we were fortunate to receive multiple offers, Calculus stood out as the right partner, with relevant experience and a shared vision for the future"
Jenson Ventures backed the London startup to support product development, recruitment, and market expansion.
"We are proud to partner with Jenson Ventures to accelerate our mission of changing the way AI is used in marketing content creation and delivering unmatched value to our users. This investment will enable us to enhance our platform’s capabilities and expand our reach, empowering agencies and brands to increase their productivity and revenues, as well as produce exceptional content with AI."
.png)
