Trifft Loyalty raises £410k in pre-seed funding led by Lighthouse Ventures to expand its team and develop AI features.
Lighthouse Ventures led the pre-seed round, which will fund team expansion and product development.
Trifft Loyalty provides a software platform that helps mid-sized brands build and manage customer loyalty programmes without coding. The company operates from London and supports retail and hospitality clients across the UK and Europe.
London-based customer loyalty software provider Trifft Loyalty has secured £410k in a pre-seed funding round led by Lighthouse Ventures. The investment also drew participation from BD Partners, Gi21 Capital, and Koopeo. The company has already lined up commitments for its upcoming seed round.
Founded by former executives from Google, Groupon, and Exponea, Trifft enables mid-market brands to deploy data-driven loyalty programmes quickly and without technical overhead. The newly secured capital will support the firm in expanding its team to 50 employees by the end of 2025, adding engineering, sales, and customer success talent while advancing its artificial intelligence capabilities.
From the founder
"At TRIFFT, we believe loyalty should be emotional, not merely transactional. When a customer recommends your brand to a friend or leaves a positive review, that is genuine loyalty. Our platform helps brands understand their customers better and respond more intelligently. The data already exists, but brands are constrained by technical limitations. We built TRIFFT to remove those barriers. Our goal is to become the Shopify of loyalty"
Jason Smith
CEO and co-founder at TRIFFT Loyalty
Investor perspective
"The surge in customer acquisition costs has made retention a strategic imperative for most brands. Loyalty is no longer a ‘nice to have.’ It’s one of the top three priorities for brands today. TRIFFT addresses this with a clear value proposition: flexible pricing, rapid implementation and a loyalty model that aligns with how customers actually behave. We see strong potential not only in the technology itself, but also in the experienced team bringing it to market with sharp focus and clear execution"
Michal Zalesak
co-founder and managing director, Lighthouse Ventures
Use of funds
- 01Grow the team
- 02Continue product development
Investors
Categories
About the company
TRIFFT Loyalty
Trifft Loyalty provides a no-code customer retention and loyalty platform for mid-market brands.