Booked it secures £2.5m from Calculus Capital to drive growth and platform expansion.
Calculus Capital backed the £2.5m investment round to accelerate product development and team growth.
Booked it provides an advanced booking, marketing, CRM, and loyalty platform tailored for sectors such as family entertainment and visitor attractions. The company has surpassed £100m in annual bookings since its inception.
Booked it has secured £2.5m in funding from Calculus Capital to accelerate its growth and support its target of reaching £1bn in bookings. Originating as a pivot from Licklist in 2020, the company has grown to a team of 40 and surpassed £100m in annual bookings.
The fresh capital will be directed towards product development and team expansion. This investment arrives as the company capitalises on rising consumer spending within the experience economy, serving clients such as Lane7, The Cube, and Urban Playground.
From the founder
"Our growth in recent years has been really strong and the potential ahead is even greater. The investment from Calculus Capital marks a pivotal milestone in our journey, enabling us to accelerate growth across multiple dimensions – from product development to expanding our global footprint. Staying lean and capital efficient has always been core to our approach. Now, with the backing of the right partner, we’re positioned to fully capitalise on the opportunities ahead. We’re incredibly proud of what our team achieves every day – this milestone is a direct reflection of their dedication and talent. While we were fortunate to receive multiple offers, Calculus stood out as the right partner, with relevant experience and a shared vision for the future"
Brad Nobbs
CEO at Booked it
Investor perspective
"Booked it is perfectly positioned in the social activity market, which has seen considerable growth. The talented team have already built a highly scalable product which is fundamental to its client’s operations, offering a cutting-edge full suite booking engine with wide functionality. I look forward to working with the team during the coming years, helping them to expand and enhance the offerings, and drive long term business growth for them and their partners."
Richard Moore
Co-head of Investments, Calculus Capital
Use of funds
- 01Continue product development
- 02Grow the team