£410K
Lighthouse Ventures led the pre-seed round, which will fund team expansion and product development.
TL
TRIFFT Loyalty
Trifft Loyalty provides a no-code customer retention and loyalty platform for mid-market brands.
London, UK—Founded 2024
£410KTotal raised
Trifft Loyalty provides a software platform that helps mid-sized brands build and manage customer loyalty programmes without coding. The company operates from London and supports retail and hospitality clients across the UK and Europe.
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Founders
Jason Smith
CEO and co-founder
Jason is the CEO and co-founder of TRIFFT Loyalty. He previously held leadership roles at MoEngage, Insider, and Bloomreach.
Jakub Minks
Jakub is the founder of Routario, having previously co-founded TRIFFT Loyalty and led companies including Instruments of Impact. His background includes leadership roles across sales and operations at Bloomreach.
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Matúš Nickel
Matúš brings technical leadership and cofounding experience across multiple ventures, including TRIFFT Loyalty and Instruments of Impact. He previously held software architecture and backend engineering roles at organisations such as SWAN and Pixel Federation.
LinkedIn