The funding comes from the UK athlete-led venture capital firm to connect sports figures with the ticketing platform.
"This investment from The Players Fund signifies an exciting new chapter for Seat Unique as we expand our reach to wider audiences. One of the key advantages of this partnership is the access to The Players Fund’s extensive athlete network. With their support, we can work closely with renowned athletes to increase brand visibility and promote the unique experiences available on our platform."
The fitness dating brand raised funds backed by European champion powerlifter Nathaniel Massiah to support UK growth and US expansion.
"Having watched the FITFCK journey over the past year, I have not only been impressed by the overall growth of the brand but also their ability to create such a talked about fitness community. I think the concept of connecting like minded gym lovers is something that we can all relate to and I cannot wait to see what we can achieve together in 2024 and the future."
IW Capital backs Location Live with follow-on funding to accelerate international expansion.
"We're very pleased to be Location Live's choice of investor for the second time as the company seeks to grow in international markets. As engaged investors, we have supported Location Live throughout their journey since we initially invested with them in 2022. It speaks volumes about our partnership and the confidence our investors have in the business that we're able to provide follow-on funding for this exciting, innovative, and growing company."
The oversubscribed round included backing from Carthona Capital and private investors.
"Square Peg is a globally renowned, independently-minded, lead investor with a portfolio that speaks for itself containing the likes of Canva, Stripe, Airwallex, LottieFiles and more. There was an instant respect and cultural fit that has continued and improved sincethe first meeting"
The investment was led by MUSIC and will fund international expansion alongside new ticketing features.
"The live music industry is adopting DICE faster than ever and proves our thesis that if you treat fans well, they buy more tickets, and go out more often. We’re investing heavily in building even more technology and this year alone we released over 60 new features for fans, venues and artists. I’m excited that Matt (Pincus) has joined the Board and we’re more focused than ever on our mission to get fans out more."