The Players Fund is the UK's first athlete-led venture capital firm, partially owned by 4CAST.
Portfolio
2
companies
Seat Unique
Seat Unique operates a digital platform providing official access to premium live event tickets and hospitality.
Unravel
Unravel runs a video commerce platform that turns creator content into travel bookings.
Ben Stokes
Elite Sportspeoples
Dame Ennis-Hill
Elite Sportspeoples
Chris Smalling
Elite Sportspeoples
Stuart Broad
Brand Ambassador
Sam Warburton
Brand Ambassador
George North
Brand Ambassador
Lauren Bell
Brand Ambassador
Sir Clive Woodward
Investor
Chris Kamara MBE
Investor
Ruari Bell
Managing Partner
Ruari brings investment and advisory experience from WHOOP, TMRW Sports, and Hana Kuma, alongside his role as founder and managing partner at The Players Fund. He also lectures in athlete entrepreneurship at the European Sport Business School.
LinkedInKL Rahul
Indian cricket star and investor
The Series A round was led by Nauta Capital with backing from several notable investors.
"The way people discover travel has changed. They don't sift through endless search results—they get inspired by creators who are exploring the world and sharing their experiences. Unravel bridges that gap, turning creator-shot videos into seamless, AI-powered booking experiences."
The funding round was led by Nickleby Capital to support the platform's expansion in premium ticketing.
"Here at Seat Unique we’re looking forward to working closely with 4CAST. It’s a dream partnership for us with a brilliant group of stars in its books. Together, we’ll be able to join forces to combine the reach and influence of the many talented sporting professionals associated with 4CAST with our future plans at Seat Unique. Their support will give us the unique opportunity to establish close collaborations with esteemed athletes, amplifying our brand visibility and showcasing the exceptional experiences offered on our platform to new audiences."
The funding comes from the UK athlete-led venture capital firm to connect sports figures with the ticketing platform.
"This investment from The Players Fund signifies an exciting new chapter for Seat Unique as we expand our reach to wider audiences. One of the key advantages of this partnership is the access to The Players Fund’s extensive athlete network. With their support, we can work closely with renowned athletes to increase brand visibility and promote the unique experiences available on our platform."
