HV Capital has backed the Depop founder's latest culinary venture in a seed round earmarked for team expansion.
"The investment is going to be used very strategically, we are hiring across the tech and development team to bolster the offering, but also looking to expand the amazing team we have for onboarding. This investment will help us reach further and wider across the UK, and it’s the start of a very exciting journey for sure."
Venturian Funding and Investment Group has backed the data firm to accelerate its global growth.
"We’ve been talking with the Venturian team for some time and we’re delighted to be working with them not only to consolidate our position in the UK, but to expedite our plans for international expansion. The Data City has won a series of new clients this year, and our platform is going from strength to strength as we look forward to 2022."
The seed round was led by Octopus Ventures to support platform growth and white-label expansion.
"I am absolutely convinced that the future of fashion is circular, and we are proud to be at the forefront of this accelerating consumer shift. In the UK alone, customers spend £2.7 billion on outfits they wear just once while more than $400 billion of clothing is discarded across the globe each year – another shocking statistic. As a millennial, I’m part of a generation that loves shared ownership. We’ve all witnessed the rise of disruptive tech-first businesses such as Airbnb and Uber and if we can rent our houses and cars, why not our wardrobes."