The funding round was backed by Seedcamp, Nigel Wray and YYX Capital to support the launch of the brand's flea care subscription.
"The popularity of direct-to-consumer goods brands offering products continues to grow at pace. We’ve seen everything from healthcare, financial services, travel, transport and electronic goods all race to innovate so that they can directly engage with customers using social, mobile, and digital channels and devices. It’s now time for the buoyant pet care market to innovate."
Maven Capital Partners led the round to support new product development and expansion into the US.
"The team at DigitalBridge have developed a market-leading AI product which solves a genuine problem for retailers by better engaging with their customers online. The considerable traction they have seen proves they’re enabling retailers to increase conversions, shorten sales cycles and increase order values."
The funding round was led by NVM Private Equity to accelerate global growth and product expertise.
"Chemigraphic has a fabulous customer base and is extremely well placed to become a significant global provider of Electronic Manufacturing Services (EMS). We are delighted that NVM shares our vision and has decided to invest in and back the team. The investment will enable us to implement planned strategic investments in our global footprint and hence capitalise on a number of extremely exciting growth opportunities. We are very much looking forward to partnering with the NVM team as we embark upon this next exciting phase in our development"
