The debt financing from Crayhill Capital Management will fund the acquisition and scaling of consumer brands.
"We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands."
The seed round was led by Fuel Ventures to support the company in scaling its e-commerce technology platform.
"During the pandemic, we have seen interiors become the new fashion, with people investing in their homes instead of their clothes. The growth in demand is astonishing and shows no sign of slowing. This investment from Fuel Ventures, marks the next step in our journey to scale and help other ecommerce brands to do the same."
The £35m round features backing from Bring Ventures, Fuel Ventures, and other strategic investors.
"I created OnBuy to provide something unique: a clear, level playing field – and in our 4 years of rapid growth, it’s clear to see that this is a model that works to everyone’s advantage."
