Heroes secures $200m in debt funding from Crayhill Capital Management to acquire consumer brands.
The debt financing from Crayhill Capital Management will fund the acquisition and scaling of consumer brands.
Heroes is a London-based e-commerce company that acquires, operates and scales category-leading consumer brands on global marketplaces. The firm uses a technology-driven platform to optimise logistics, marketing and supply chains for acquired brands.
Heroes has secured $200m in non-dilutive debt financing from US institutional investor Crayhill Capital Management. The fresh capital will be deployed to fund the acquisition and scaling of consumer brands globally, supporting the firm as it expands its portfolio and team.
Founded in late 2020, the company has rapidly built a presence across the UK, Europe, North America and Asia. The latest injection of debt follows previous backing from investors including 360 Capital, Fuel Ventures and Upper90.
From the founder
"We’ve achieved incredible growth since our launch in October 2020 and we are excited to be partnering with Crayhill Capital Management to support us on the next phase of our journey. By adding this significant amount of capital, we now have a high level of flexibility in executing on our growth plans and significantly expand and further diversify our brand portfolio. We look forward to continuing our work with the new wave of outstanding entrepreneurs to give them a fast, seller-friendly and reliable way to sell their business, so they can reap the fruits of the hard work they have put into building their brands."
Riccardo Bruni
Co-founder at Heroes
Use of funds
- 01Fund acquisitions
- 02Expand into international markets