The Moot Group secures £5m seed funding from Fuel Ventures to scale operations.
The seed round was led by Fuel Ventures to support the company in scaling its e-commerce technology platform.
The Moot Group is an e-commerce technology company that empowers brands to operate and scale online with proprietary end-to-end platforms. It also operates several notable in-house interiors brands.
The Moot Group has secured £5m in seed funding led by Fuel Ventures. The capital will support the company as it prepares for international expansion and pursues its revenue targets. Alongside the investment, the business plans to increase its headcount and ready itself for a subsequent Series A round.
Founded in 2019, the Staffordshire-based technology company provides an integrated platform handling customer acquisition through to final delivery. The firm also owns and manages prominent homeware brands including Olivia's and Houseology, while working with major international clients such as Sports Direct and The White Company.
From the founder
"During the pandemic, we have seen interiors become the new fashion, with people investing in their homes instead of their clothes. The growth in demand is astonishing and shows no sign of slowing. This investment from Fuel Ventures, marks the next step in our journey to scale and help other ecommerce brands to do the same."
Nick Moutter
Founder & CEO at The Moot Group
Investor perspective
"We’re delighted to support Nick and the rest of the team at TMG. The growth of the group has been staggering, they are clearly one of the UK’s most exciting and fastest growing companies. We look forward to supporting them on the rest of their journey."

Mark Pearson
Managing Partner, Fuel Ventures
Use of funds
- 01Grow the team
- 02Expand into international markets
Investors
Categories
About the company
The Moot Group
The Moot Group provides e-commerce technology and services for brands to scale online.