MMC Ventures leads a series A round in Snowplow to support US and European expansion.
"Snowplow was founded with the aim of freeing data teams from the constraints imposed by traditional analytics vendors. Every industry now has its ‘Amazon’, ‘AirBnB’ or ‘Uber’: a determined tech or product-led disruptor that is using data to drive insights. In this new world, there’s an increased demand for organisations to become much more data-informed. Snowplow helps data teams build that strategic foundation for their customer data."
The Series A round was led by angel investors including Charlie Songhurst and will fund new platform features and international growth.
"Learning should be accessible for all, but unfortunately, the economics of the publishing industry means that this isn’t always possible. With Perlego, we can change this. Our platform widens access to educational materials at an affordable rate while concurrently driving profitability for the publishing sector. This means that more people will be able to enjoy the opportunities afforded to them by education."
The London-based marketing technology platform has raised Series A funding from Fog City Capital to fuel its expansion into the United States.
"We were blown away by Ad-Lib’s technology and the rapid traction they are getting with large brands for whom the seamless integration of the creative and media buying processes in their advertising is a major pain point. We’re delighted to back Oli and his incredible team of creative and mar-tech experts in their ambitious plans to further disrupt this space."
The funding round was led by Downing Ventures and Gresham House Ventures to accelerate the rollout of white label lending solutions for banks.
"We are delighted that Downing and Gresham House have joined us on our exciting journey to help reshape a sector that is rapidly adopting digital solutions using new data sources to enable the delivery of seamless, instant access to finance. This is creating the opportunity to provide small businesses with the same transparency and ease of access to finance that consumers have become accustomed to."
The £2m injection brings Adarga's total Series A fundraising to £7m following previous backing led by Allectus Capital.
"We are pleased to be investing in Adarga and look forward to supporting the Adarga team as it continues to build out its software products adarga_engine™ and adarga_bench™."
